Ecommerce commentary

Rebuy vs. ReConvert: Which is right for your Shopify store?

May 2024

Maximizing every touchpoint in the customer journey is crucial for driving revenue and enhancing customer satisfaction for Shopify stores. Two powerful Shopify apps that help achieve this are Rebuy and ReConvert. While both tools aim to boost sales and improve customer engagement, they focus on different stages of the customer journey and offer unique features tailored to distinct business needs. In this comprehensive comparison, we will explore the differences and similarities between Rebuy and ReConvert, and help you determine which tool is the best fit for your Shopify store.

What is Rebuy?

Rebuy is a Shopify app that harnesses the power of artificial intelligence (AI) and machine learning (ML) to tailor the shopping journey to each customer. By leveraging this data, Rebuy can help Shopify stores significantly boost their average order value (AOV), conversions, and customer lifetime value (LTV). 

Rebuy’s technology is built to seamlessly integrate with Shopify stores, making it an accessible and powerful tool for ecommerce businesses. Its AI and ML capabilities continuously learn and adapt based on customer interactions, ensuring the recommendations and offers remain relevant and effective over time. This continuous improvement is also fueled by the collective intelligence gathered from billions of monthly events across all Rebuy stores, allowing for a robust and ever-evolving personalization engine. 

What can Rebuy do?


Rebuy stands out as the only fully connected end-to-end personalization platform powered by AI. It aims to enhance every stage of the customer journey, driving more revenue from each visitor through personalization. Here’s an overview of its features:

Search and discovery

Rebuy’s Smart Search tool enhances the search experience on your Shopify site by understanding customer queries even if they contain spelling mistakes or varied typing styles. As customers type, the auto-suggest feature offers suggestions, making it easier to find products quickly. Additionally, Smart Search recognizes synonyms and common spelling errors so your users get accurate search results. The tool also provides valuable analytics and insights into what customers are searching for, helping you improve your site and product offerings. 

Recommendations and merchandising

Rebuy’s Merchandising tool helps showcare and promote products to boost sales. The Product Recommendations feature automatically suggests related or complementary products to customers as they shop, increasing the chances of additional purchases. With Custom Rules and Strategies, you can set specific rules for displaying and promoting products, tailoring the shopping experience to fit your business goals. The drag-and-drop interface makes it easy to manually arrange and highlight products, while the tool’s analytics provide data on how well your recommendations are performing. 

Dynamic bundles

Rebuy’s Dynamic Bundles tool allows merchants to create product bundles in a flexible and personalized way. Customizable bundles let customers tailor their purchases based on preferences, making it more likely that they'll find what they want and make a purchase. The tool suggests products to include in bundles based on customer behavior and past purchases. 

Reorder landing pages

The Reorder Landing Pages tool simplifies the reordering process by creating personalized pages for each customer, showcasing products they’ve purchased in the past. It’s quick to set up and integrates seamlessly to your existing site. Customizable design options allow the pages to match your brand’s look and feel. 

Smart links

The Smart Links tool creates intelligent, personalized links that drive customers to the best products and offers on your site. Customized based on behavior, preferences, and past purchases, Smart Links direct your users to the products they’re most likely to buy. Smart Links are easy to create, making them a great tool for email, social media, and ads. 

Carts and checkout

Rebuy’s Smart Cart tool enhances the shopping cart experience by suggesting additional products based on the customer’s current cart contents and past behavior. This feature increases the likelihood of additional purchases, raising the AOV. In-cart promotions encourage customers to take advantage of special offers, and real-time updates provide a dynamic shopping experience. The Checkout Extensions tool suggests additional products during checkout, allowing for one-click add to cart.

Post-purchase offers

The Post-Purchase tool shows additional product offers to customers immediately after they’ve completed the purchase. Easy one-click purchase makes it convenient for customers to take advantage of these offers. 

Insights and optimization

Rebuy’s A/B Testing tool allows you to test different versions of your ecommerce site’s elements to see which ones perform better and help you make data-driven decisions to improve your site. The tool tracks and measures the performance of each version, providing you with data on key metrics like conversion rates, click-through rates, and average order value. By understanding which versions work best, you can optimize your site’s design and strategies to enhance the customer experience and increase sales.

How much does Rebuy cost?

Rebuy offers a range of pricing plans based on the number of orders per month:

  • $99/month for up to 1,000 orders
  • $249/month for up to 2,500 orders
  • $499/month for up to 5,000 orders
  • $749/month for up to 7,500 orders
  • $999/month for unlimited monthly orders

All plans include a 21-day trial and a money-back guarantee, with all features readily available regardless of the plan. 

Benefits of using Rebuy

Rebuy offers numerous advantages for Shopify store owners, positioning itself as an indispensable tool for enhancing customer experiences and driving revenue growth. Here are some key benefits of using Rebuy:

  • Increased sales - Personalized experiences and smart recommendations help increase conversion rates and average order values.
  • Improved customer experience - Tailored recommendations and an intuitive shopping experience lead to higher customer satisfaction and loyalty.
  • Easy integration - Rebuy integrates seamlessly with Shopify and other popular ecommerce platforms, making it easy to add these features to your existing store.
  • Data-driven decisions - Comprehensive analytics and A/B testing allow for continuous optimization based on real data and insights. 

Drawbacks of using Rebuy

While Rebuy offers many advantages for Shopify store owners, there are also potential drawbacks and limitations to consider:

  • Cost - Since Rebuy is a paid app, subscription fees can be high for small businesses or stores just starting out.
  • Complexity - While Rebuy is designed to be fairly user-friendly, the initial setup and learning curve requires a bit of time and effort to fully understand how to use the platform.
  • Website performance impact - Adding multiple widgets and dynamic content can potentially impact page load times and overall site performance. 
  • Customer experience risks - Overloading pages with too many recommendations or offers can overwhelm customers, potentially leading to a negative shopping experience. 

What is ReConvert?

ReConvert is a Shopify app designed to help merchants increase their AOV by optimizing the post-purchase journey. It allows merchants to add checkout upsells, one-click upsells, thank-you page offers, and more in just minutes. 

The platform enhances the post-purchase experience by focusing on order confirmation pages, making it easier to sell more and improve customer retention. 

ReConvert integrates seamlessly with Shopify and you can customize your thank-you page using a drag-and-drop editor. This allows you to add various widgets and features to create a personalized and engaging post-purchase experience for your customers.

What can ReConvert do?

ReConvert is a comprehensive tool that equips Shopify merchants with an array of features designed to optimize the post-purchase journey, drive additional sales, and enhance customer engagement. Here’s an in-depth look at the key tools and functionalities ReConvert offers.

Upselling Tools

  • Thank You page optimization - ReConvert transforms the typically static thank-you page into a dynamic sales engine. By incorporating upsells, cross-sells, pop-ups, birthday collectors, product recommendations, urgency timers, and more, it maximizes the potential for additional sales immediately after a purchase. Merchants can suggest related products, deploy engaging pop-ups to capture attention, and even collect customers' birthdays for future marketing campaigns.
  • Post-Purchase upsells - One of ReConvert’s standout features is its ability to offer one-click upsells immediately after checkout. This feature leverages the customer's purchasing momentum, making it easy to boost average order value with minimal effort. 
  • Checkout upsells - ReConvert also excels at enhancing the checkout process itself. By integrating upsell offers right at the point of checkout, it capitalizes on the customer’s purchasing intent. This feature is particularly effective for Shopify Plus users, as it is specifically designed to convert at the critical moment when customers are most likely to make additional purchases. 


ReConvert’s strength lies in its ability to integrate with a wide range of third-party apps and tools, expanding its functionality and enhancing its marketing capabilities.

  • Email & SMS marketing tools - ReConvert integrates with popular marketing platforms like MailChimp, Klaviyo, and WhatsApp, allowing merchants to execute targeted SMS and email campaigns effortlessly. This integration ensures that customers receive timely and relevant communications, further driving sales and engagement.
  • Smart product recommendation tools - By connecting with AI-powered recommendation tools such Recomatic—and even Rebuy—ReConvert enhances its ability to offer intelligent and personalized product suggestions. This integration ensures that customers are presented with the most relevant products based on their browsing and purchasing behavior.
  • Product review tools - Integration with review platforms like Ali Reviews and allows merchants to showcase customer feedback directly on their site. This feature not only builds trust and credibility but also leverages social proof to encourage more purchases.
  • Store management tools - ReConvert works seamlessly with tools like Shopify Flow, enabling advanced store management capabilities. This integration allows merchants to automate workflows and optimize various aspects of their e-commerce operations, making store management more efficient and effective.

Merchant tools

ReConvert provides an array of merchant tools that simplify the process of creating and managing upsell and cross-sell offers.

  • Funnel builder - The drag-and-drop funnel builder allows merchants to design effective sales funnels with ease. This intuitive tool makes it simple to create customized sales pathways that guide customers from initial purchase to additional upsells and cross-sells.
  • Magic designer - This feature simplifies the design process, enabling merchants to create visually appealing thank-you pages and upsell offers without needing extensive design skills. The Magic Designer ensures that your post-purchase pages look professional and engaging.
  • Advanced segmentation - ReConvert’s advanced segmentation capabilities enable merchants to deliver the right offer at the right time. By using detailed customer data and triggers, merchants can create highly targeted campaigns that maximize conversions and enhance the shopping experience.

How much does ReConvert cost?

ReConvert also offers flexible pricing to cater to stores of all sizes. Here are the pricing plans based on the number of orders per month:

  • $4.99/month + 0.75% of upsell revenue for up to 49 orders per month
  • $7.99/month + 0.75% of upsell revenue for up to 99 orders per month
  • $14.99/month + 0.75% of upsell revenue for up to 199 orders per month
  • $29.99/month + 0.75% of upsell revenue for up to 499 orders per month
  • $49.99/month + 0.75% of upsell revenue for up to 999 orders per month
  • $89.99/month + 0.75% of upsell revenue for up to 1,999 orders per month
  • $139.99/month + 0.75% of upsell revenue for up to 4,999 orders per month
  • $249.99/month + 0.75% of upsell revenue for up to 9,999 orders per month
  • $399.99/month + 0.75% of upsell revenue for up to 19,999 orders per month
  • $499.99/month + 0.75% of upsell revenue for up to 29,999 orders per month
  • $599.99/month + 0.75% of upsell revenue for up to 39,999 orders per month
  • $699.99/month + 0.75% of upsell revenue for up to 49,999 orders per month
  • $799.99/month + 0.75% of upsell revenue for up to 50,000+ orders per month

All plans include features like the drag-and-drop funnel builder, segmentation and triggers, a Shopify Plus checkout editor, full reporting and analytics, post-purchase upsells, a thank-you page editor, 24/7 live chat support, and the ability to cancel anytime without commitment.

Benefits of using ReConvert

  • Increased revenue and improved customer experience  - ReConvert enables you to offer personalized upsell and cross-sell products on the thank-you page, encouraging customers to make additional purchases, ultimately creating a more engaging shopping experience.
  • Enhanced marketing opportunities - Collect customers' birthdays and send automated birthday greetings with special offers, fostering customer loyalty. Encourage customers to follow your social media accounts directly from the thank-you page, increasing your social media presence.
  • Ease of use - The intuitive drag-and-drop editor makes it easy to customize your thank-you page without needing any coding skills. Pre-built templates help you quickly set up effective post-purchase pages.

Drawbacks of Using ReConvert

While ReConvert offers many benefits for Shopify store owners, there are also some potential drawbacks and limitations to consider:

  • Cost - ReConvert is a paid app, and the subscription fees can add up, especially for small businesses or stores just starting out. If you use other paid apps or services in conjunction with ReConvert, the total cost can become significant.
  • Site performance issues - Adding too many elements to the thank you and check out pages can impact its load time, potentially frustrating customers. Depending on the complexity of the customizations, there could be an impact on the overall site performance.
  • Integration and theme compatibility - While ReConvert integrates with many third-party apps, there may still be compatibility issues with certain apps or custom store configurations. Some Shopify themes might require additional adjustments to ensure that ReConvert functions correctly.

Rebuy vs. ReConvert: Which tool is right for you?

In the competitive ecommerce landscape, tools like Rebuy and ReConvert can significantly enhance your Shopify store's performance. Both offer powerful features, but they focus on different aspects of the customer journey. Here's a comprehensive comparison of Rebuy and ReConvert, highlighting their differences, similarities, and how they can be used together to maximize your store's potential.

How are Rebuy and ReConvert different?

Rebuy and ReConvert cater to distinct parts of the customer journey and come with unique features that set them apart. 

Rebuy focuses on delivering personalized product recommendations using AI. Its goal is to enhance the shopping experience by offering relevant upsell and cross-sell suggestions throughout the shopping journey. ReConvert optimizes the thank-you page to drive additional sales through upsell and cross-sell offers immediately after purchase. 

How are Rebuy and ReConvert similar?

Despite focusing on different aspects of the customer journey, Rebuy and ReConvert share significant similarities that can benefit Shopify store owners.

  • Upselling and cross-selling - Both Rebuy and ReConvert aim to increase AOV by presenting customers with relevant upsell and cross-sell offers. While Rebuy does this throughout the shopping journey, ReConvert focuses on the post-purchase stage.
  • Personalization - Both tools emphasize personalization to enhance the customer experience. Rebuy uses AI to provide personalized product recommendations across the site, while ReConvert customizes the thank-you page based on customer preferences and behaviors.
  • Scalability - Both tools are scalable and can be used by businesses of different sizes, from small startups to large enterprises. They offer different pricing plans to accommodate various budgets and needs.

Which is better: Rebuy or ReConvert?

Determining which tool is better, Rebuy or ReConvert, depends largely on your specific business needs, goals, and the stage of the customer journey you want to optimize. Here are some considerations to help you decide which tool might be better for your Shopify store:

When Rebuy might be better:

  • Comprehensive personalization - If you want to provide personalized product recommendations throughout the entire shopping journey, Rebuy is the better choice. Its AI-driven recommendations can significantly enhance the customer experience and increase average order value.
  • Advanced marketing automation - Rebuy offers advanced marketing automation capabilities, including personalized email and SMS campaigns. If you’re looking to implement a sophisticated marketing strategy that includes personalized communication, Rebuy is more suitable.
  • Dynamic content - For stores that want to dynamically update their product pages, carts, and landing pages with personalized recommendations, Rebuy provides the necessary tools.
  • Data-driven decision-making - If your business relies heavily on data analytics and you need detailed insights into customer behavior and recommendation performance, Rebuy’s analytics features will be highly beneficial.

When ReConvert might be better:

  • Post-purchase optimization - If your primary goal is to maximize post-purchase engagement and sales, ReConvert is the better choice.
  • Ease of use and quick setup - ReConvert is designed to be user-friendly and easy to set up, making it ideal for businesses looking for a quick way to enhance their post-purchase experience without extensive customization.
  • Affordable pricing - For smaller businesses or those with a limited budget, ReConvert’s pricing plans might be more attractive. It offers effective features at a lower cost compared to Rebuy.
  • Customer engagement - If you want to collect customer feedback, birthdays, and encourage social media follows directly from the thank-you page, ReConvert provides these specific tools.

Choosing between Rebuy and ReConvert depends on your specific business needs and goals. Rebuy is ideal for those seeking comprehensive, AI-driven personalization across the entire shopping journey, advanced marketing automation, and detailed analytics. On the other hand, ReConvert excels in post-purchase optimization, ease of use, quick setup, affordability, and specific customer engagement tools like surveys and birthday collectors.

For the best results, consider integrating both tools into your Shopify store. By leveraging Rebuy’s strengths in pre-purchase personalization and ReConvert’s post-purchase engagement capabilities, you can create a seamless and highly personalized shopping experience that maximizes revenue and builds strong customer relationships. Evaluate your needs, resources, and goals to determine which tool—or combination of tools—aligns best with your ecommerce strategy.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec ullamcorper mattis lorem non. Ultrices praesent amet ipsum justo massa. Eu dolor aliquet risus gravida nunc at feugiat consequat purus. Non massa enim vitae duis mattis. Vel in ultricies vel fringilla.


Mi tincidunt elit, id quisque ligula ac diam, amet. Vel etiam suspendisse morbi eleifend faucibus eget vestibulum felis. Dictum quis montes, sit sit. Tellus aliquam enim urna, etiam. Mauris posuere vulputate arcu amet, vitae nisi, tellus tincidunt. At feugiat sapien varius id.
Eget quis mi enim, leo lacinia pharetra, semper. Eget in volutpat mollis at volutpat lectus velit, sed auctor. Porttitor fames arcu quis fusce augue enim. Quis at habitant diam at. Suscipit tristique risus, at donec. In turpis vel et quam imperdiet. Ipsum molestie aliquet sodales id est ac volutpat.


“In a world older and more complete than ours they move finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.”

“In a world older and more complete than ours they move finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.”
— Olivia Rhye, Product Designer

Dolor enim eu tortor urna sed duis nulla. Aliquam vestibulum, nulla odio nisl vitae. In aliquet pellentesque aenean hac vestibulum turpis mi bibendum diam. Tempor integer aliquam in vitae malesuada fringilla.
Elit nisi in eleifend sed nisi. Pulvinar at orci, proin imperdiet commodo consectetur convallis risus. Sed condimentum enim dignissim adipiscing faucibus consequat, urna. Viverra purus et erat auctor aliquam. Risus, volutpat vulputate posuere purus sit congue convallis aliquet. Arcu id augue ut feugiat donec porttitor neque. Mauris, neque ultricies eu vestibulum, bibendum quam lorem id. Dolor lacus, eget nunc lectus in tellus, pharetra, porttitor.
Ipsum sit mattis nulla quam nulla. Gravida id gravida ac enim mauris id. Non pellentesque congue eget consectetur turpis. Sapien, dictum molestie sem tempor. Diam elit, orci, tincidunt aenean tempus. Quis velit eget ut tortor tellus. Sed vel, congue felis elit erat nam nibh orci.

Other resources

  1. kbhbkbbbbbb
  • bkj

headinh 3

Heading 4