Headless commerce involves decoupling the front-end shopping experience from the back-end infrastructure that powers it. This allows brands using Shopify to create custom, seamless shopping experiences for their customers. With headless commerce, brands have greater control and flexibility to create unique, personalized experiences that meet the needs of their customers, while still leveraging the robust features and functionality of the Shopify platform.
Headless commerce allows Shopify brands to create unique, personalized shopping experiences for their customers, giving them greater control and flexibility to meet the needs of their customers and stand out in a competitive market.
Consumers expect a seamless and efficient shopping experience. If a website or app takes too long to load or navigate, they are likely to become frustrated and move on to a competitor.
Going headless can impact a few other areas of your online presence including hosting, security, tracking pixels, reporting, and your go-to apps and integrations.
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