Headless 101

Headless 101: pixels & metrics

October 2023

Connect core reporting technologies with your headless ecommerce solution.

What good is any website if you aren’t able to track your metrics? With a traditional ecommerce approach on Shopify, Google Analytics, Meta marketing, Google Ads, and product feeds are pretty simple to set up and use. So, what about a headless approach? Well, some of those integrations that come turn-key on Shopify will need to be recreated on your headless ecommerce platform. Let’s dive in. 

Google Analytics

Track crucial website data on Google Analytics

Image courtesy of Google Analytics.


Shopify or BigCommerce have already done the heavy lifting as it relates to tracking your customers' every action on the site. The integration with Google Analytics Enhanced Ecommerce is great. You can track everything using Google Analytics, including product views, add-to-carts, cart-to-checkout percentages, and more. You can also create your own funnels to take a deeper dive, and rest assured, Google Analytics is always tracking the key events. 

Will this function the same way on a headless store? No, not without custom work. All of the event tracking that you take for granted from Shopify will all but disappear. A headless store won’t directly touch Shopify until the checkout event is triggered so we are missing product views, add to cart, and many other KPI measurement pieces of data. When working with a headless integration specialist, make sure that this is top of mind and you have planned the custom work to allow for seamless tracking. Everything that Shopify does is possible to replicate on your own frontend, it just needs to be carefully planned, executed, and reviewed upon launch. 


Meta Marketing

Easily analyze your Meta ad campaigns with your headless ecommerce solution

Image courtesy of Meta.


Shopify integrates with your Meta Pixel with just a few clicks — and then voila! You are tracking all major events in your Meta Business Manager. Proper Meta pixel tracking is extremely important for any business. If it is miswired or triggering false positives, all of your ad data will become muddy. You’ll begin to make wrong decisions by looking at everything through a blurry lens. Out of the box, your headless store won’t track Facebook events as you’d require. Yet another extensive scope of work is required to make sure that you are tracking properly. 


Google Ads

Track your Google Ads results on your headless ecommerce platform

Image courtesy of Google Ads


Connecting Google Ads is the same process as Meta marketing but this time on a different platform. Just like Meta ads, you’ll need to do some customization here on your frontend to make sure that your PPC ads are tracking effectively. 


Product Feeds

Integrate product feeds seamlessly with your headless ecommerce solution


Shopify also nicely integrates with third parties to allow your products to be listed on Facebook, Instagram, Google, Pinterest, and more. The good news is that this function of Shopify remains intact. Remember, we are removing the Online Store. Your other Sales Channels will remain unaffected. So you can comfortably manage your product feed on your frontend store as well as your social channels. Headless commerce has no true bearing on this feature. 

No matter which headless ecommerce platform you opt to use, you’ll need to put in a little bit of work to ensure that your reporting technologies are working properly. bl!nk allows for your favorite pixels and metric tools to work with one-click installs—just like Shopify. We have recreated all the baseline event tracking configurations you are already used to expecting. Interested in a deeper level of metrics? Our team is prepared to help curate custom events unique to your brand and site allowing you to have access to important data easily.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec ullamcorper mattis lorem non. Ultrices praesent amet ipsum justo massa. Eu dolor aliquet risus gravida nunc at feugiat consequat purus. Non massa enim vitae duis mattis. Vel in ultricies vel fringilla.


Mi tincidunt elit, id quisque ligula ac diam, amet. Vel etiam suspendisse morbi eleifend faucibus eget vestibulum felis. Dictum quis montes, sit sit. Tellus aliquam enim urna, etiam. Mauris posuere vulputate arcu amet, vitae nisi, tellus tincidunt. At feugiat sapien varius id.
Eget quis mi enim, leo lacinia pharetra, semper. Eget in volutpat mollis at volutpat lectus velit, sed auctor. Porttitor fames arcu quis fusce augue enim. Quis at habitant diam at. Suscipit tristique risus, at donec. In turpis vel et quam imperdiet. Ipsum molestie aliquet sodales id est ac volutpat.


“In a world older and more complete than ours they move finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.”

“In a world older and more complete than ours they move finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.”
— Olivia Rhye, Product Designer

Dolor enim eu tortor urna sed duis nulla. Aliquam vestibulum, nulla odio nisl vitae. In aliquet pellentesque aenean hac vestibulum turpis mi bibendum diam. Tempor integer aliquam in vitae malesuada fringilla.
Elit nisi in eleifend sed nisi. Pulvinar at orci, proin imperdiet commodo consectetur convallis risus. Sed condimentum enim dignissim adipiscing faucibus consequat, urna. Viverra purus et erat auctor aliquam. Risus, volutpat vulputate posuere purus sit congue convallis aliquet. Arcu id augue ut feugiat donec porttitor neque. Mauris, neque ultricies eu vestibulum, bibendum quam lorem id. Dolor lacus, eget nunc lectus in tellus, pharetra, porttitor.
Ipsum sit mattis nulla quam nulla. Gravida id gravida ac enim mauris id. Non pellentesque congue eget consectetur turpis. Sapien, dictum molestie sem tempor. Diam elit, orci, tincidunt aenean tempus. Quis velit eget ut tortor tellus. Sed vel, congue felis elit erat nam nibh orci.

Other resources

  1. kbhbkbbbbbb
  • bkj

headinh 3

Heading 4